Fair And Balanced
Jay Rosen runs PressThink, a very perceptive site focused on political journalism. He summarizes the appeal of Fox News thusly:

For the bored, more excitement. (This was his biggest gambit.) For angry conservatives, angry conservatives. For nonideological audiences fed up with liberal sanctimony, less liberal sanctimony. For those weary of political correctness, almost none. For news hounds, some-- enough news to stick around for the fireworks. For men, blondes. For Republican women, Britt Hume. For zappers, a faster pace. For nodders, music a touch louder and graphics a touch grabbier.

For nativists, nativism. For the paranoid, a message: no, you're not crazy. For the opinionated, lots of people who are opinionated. For Amercans, the flag. For the red states, a red state news source. For the kids who watch Jon Stewart, something at least continuous with the spectrum of smirk. For talk radio's legions, a similar environment in video. For people interested in ideas, more people with license to spout ideas. For the Bush White House, a friendly forum. For the occasional guest from NPR, a chance to feel outnumbered. For liberals, news that is no more intolerable than CNN is for conservatives. (Yes, liberals watch Fox too.) And for the tabloid mind in all of us, the tabloid mind over news.

Marc