LEGO has announced a $237 million loss for 2003. What is LEGO's plan for returning to its glory days (an unbroken string of profitable years from 1932 to 1998)? Owner and president, Kjeld Kirk Kristiansen, says:
We are returning to Lego's former concept. We're going to focus on building bricks as our main product, concentrating on little kids' eagerness to assemble.WHAT A FUCKING CONCEPT! Well, I really love saying, "I told you so", so:We tried to follow trends, to have toys that were in fashion, that are `in' one year and `out' the next. But it didn't work.
I told you so, you stupid Danish bastards!
Marc
Posted by thynkhard
at 12:12 PM EST
Updated: Tuesday, 13 January 2004 12:13 PM EST
